15 Stats Brands Should Know About Tumblr

• There are currently 102 million Tumblr blogs. (Tumblr)
• The total number of Tumblr posts to date is 44.6 billion. (Tumblr)
• Tumblr had 29.2 million unique visitors in March 2013. (ComScore)
• Tumblr had 6.6 billion pageviews per month in March 2013. (Quantcast)
• The average usage days per visitor in March 2013 was 4.8. (ComScore)
• Users spent 154.1 minutes on average on Tumblr (per user) in March 2013. (ComScore)
• Users viewed 30.6 pages per visit on average in March 2013. (ComScore)
• 17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. (Quantcast)
• 52 percent of Tumblr visitors are male. (ComScore)
• 46.5 percent of Tumblr visitors are 18-34-years-old. (ComScore)
• 67 percent of Tumblr users have no children. (Quantcast)
• 35.2 percent of Tumblr visitors have a household income greater than $100,000 (ComScore).
• 19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. (Quantcast)
• 18.1 percent of Tumblr visitors live in the Pacific time zone. (ComScore)
• The minimum cost for a brand to buy advertising on the site’s “Radar,” where Tumblr highlights blog posts from its users and seen by everyone using the Tumblr dashboard, is $25,000. (Digiday)