Kevin Roberts, CEO of Saatchi and Saatchi lives his life and operates his business by a simple credo:
1: Ready. Fire! Aim.
2: If it ain’t broke…Break it!
3: Hire crazies.
4: Ask dumb questions.
5: Pursue failure.
6: Lead, follow…or get out of the way!
7: Spread confusion.
8: Ditch your office.
9: Read odd stuff.
10: Avoid moderation!